What to Ask and What to Expect in a Web Design Consultation

What to Ask and What to Expect in a Web Design Consultation

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Creating or revamping a website can be a daunting task. If you’ve ever met for a web design consultation, you might have an idea of how things should go. It’s always possible that after previous interactions with a designer or digital marketer, you’ve come away with expectations that never came to fruition or were disappointed with the final product. In this case, you or the designer may have failed to communicate effectively, or expectations were set that may have been significantly misunderstood.

A consultation serves as the cornerstone for a successful project. Laying the groundwork for what’s to come is an important step in avoiding delays and project creep. Expectations should be understood, and a general timeline should be set. It’s a pivotal moment where ideas begin to take shape, and the vision starts to materialize. To ensure that this process is as productive as possible, it’s crucial to come prepared with the right questions and a clear understanding of what to expect.

None of this may sound profound but failed communication can make or make a project. Not asking a handful of basic questions can be damaging to your business and confidence. In my experience, it’s usually poorly communicated ideas/visions that cause delays. The questions/answers provided in this short article should help both clients and new web design businesses or freelancers.

Questions to Ask

  1. Understanding the Designer’s Approach: How do you plan to translate my brand’s identity into the website’s design?
  2. Platform and Capabilities: What platform or software will you use to build the site?
  3. Clarifying the Scope: Can you outline the key deliverables and milestones for this project?
  4. Budgeting and Costs: What is the estimated cost range for a project of this scope, and what does it include? Hourly? Flat rate?
  5. Timeline and Deadlines: What is a realistic timeline for the project, considering its complexity?
  6. Content Management: Will I be able to update the website’s content on my own, and how will you facilitate this?
  7. SEO and Analytics: How do you integrate SEO best practices, and will I have access to website analytics?
  8. Zero-click Marketing and Off Page SEO: How can social media marketing and zero click optimization affect traffic?
  9. Post-Launch Support: What kind of support and maintenance do you offer post-launch?

Anticipating the Outcomes

By the end of the consultation, there should be a mutual understanding of the project’s direction, a preliminary sketch of the design, and clarity on the next steps. Additionally, it’s the moment to gauge the chemistry between the client and the designer, ensuring the collaboration will be successful. Even without a technical background, it’s important to trust your gut. Considering this, people are people.


Common Issues

There are a handful of common issues that come up. These days, things like responsive design and accessibility are important for search engine optimization. If you don’t cover these things at the behest of the designer, it could be a red flag. People often just overlook things. It happens. Simply ask. Notes usually help me stay on track. Bring them. Write down some of the terms from this page. As you go over the topics listed in this article, make sure to check them off your list.

Obstacles and Red Flags

Even experienced professionals encounter obstacles that may hinder the progress of a web design project. Being aware of these problems can help both clients and designers more effectively navigate the consultation process.

  1. Lack of Clear Objectives: Without a well-defined purpose and understanding of the target audience, the design process can become disjointed and ineffective. It’s essential to establish clear goals and ensure that the design aligns with them.
  2. Ignoring Responsive Design: Mobile devices dominate internet usage. Failing to implement a responsive design can lead to a subpar user experience and negatively impact search rankings.
  3. Overlooking Accessibility: Accessibility is crucial for creating an inclusive web experience. This includes color-blindness and compliance with ADA legislation. Neglecting this can exclude a significant portion of the audience and lead to legal repercussions.
  4. Cluttered and Confusing Navigation: A website should be easy to navigate. Overcomplicated menus can frustrate users and increase bounce rates.
  5. Slow Page Load Times: Users expect quick loading times. Slow performance can drive visitors away and affect the website’s success.
  6. Inadequate Communication: Clear communication between the client and designer is vital. Misunderstandings can lead to a product that doesn’t meet expectations.
  7. Underestimating Time and Resources: Realistic timelines and budgets are crucial. Underestimating the scope can lead to rushed work and substandard results. I mentioned earlier, but make sure you have the budget for hourly rates. Is the designer charging by the hour or a flat rate?
  8. Neglecting SEO Best Practices and Off Page SEO: SEO is integral to a website’s visibility. Don’t ignore SEO during this foundational phase. It can result in a beautiful site that no one can find. Come up with a solid plan on how you’ll address SEO.

Collaborative Consultation

By recognizing and addressing these things, the web design consultation can be a productive and positive experience that sets the stage for a successful website launch. It’s a collaborative effort that requires clear objectives, open communication, and a keen understanding of the end-users’ needs, your needs, and the capabilities of the designer or firm. With these considerations in mind, clients and designers can work together to create a website that is not only aesthetically pleasing but also functional, accessible, and setup for success from the start.


For those looking for more information, resources such as SolidWP’s comprehensive list of client consultation questions, Diligent Tags’ focused inquiry on getting the most out of a web design consultation, and Squarespace’s guide on client consultations provide valuable insights.

By asking the right questions and setting clear expectations, the path to a successful web design project is well within reach. Remember, the goal is to emerge from the consultation with a sense that the project is in capable hands.