KMAC Guides is a rock-climbing guide company in Estes Park, CO and they’ve been a client of mine for quite a while now. We’ve been through several design iterations over the years. In between the first couple of redesigns, I made a plugin to make it easier to move the custom post types between themes. I don’t have an exact number, but the sites have made them thousands of dollars. The newest layout has been the most successful with two consecutive record-breaking years.
The owners asked for a minimalist, mostly black and white design.